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An
enterprise buys a GIS for GeoMarketing.
GeoMarketing is a GIS application
for planning
a new site (based on the optimal
location),
where to place billboard in
a city, customer
penetration etc.
The price of a GeoMarketing
system is around
50 KECU. The software is relatively
cheap
(viewer seat), but the data
consumes more than
70% of the total price.
A department of a local authority
buys a GIS to
build their utilities network
digitally. The
department estimates 3 man year
work. The
software for three doer's seats,
will cost around
60 KECU. Data is not a cost,
since it will be
build by the department, using
the GIS.
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